AMUL Full Form

Amul full form stands for Anand Milk Union Limited. Amul is a household name in India, known for its high-quality dairy products. The brand has become synonymous with milk and butter, and it has been a part of the Indian culture for several decades. In this article, we will provide a comprehensive guide to the Amul brand, including its history, products, and services. We hope this article will help you gain a deeper understanding of Amul and its significance in the Indian dairy industry.


Amul was established in 1946 in Anand, Gujarat, by a group of farmers led by Tribhuvandas Patel. The farmers were facing exploitation by middlemen who bought their milk at low prices and sold it at higher prices. Patel, along with Sardar Vallabhbhai Patel and Morarji Desai, came up with the idea of a cooperative society that would enable the farmers to market their milk and dairy products directly to consumers.

Thus, the Kaira District Cooperative Milk Producers’ Union Limited (KDCMPUL) was born, which later became the Amul brand. Amul’s success led to the creation of the National Dairy Development Board (NDDB) in 1965, which replicated the Amul model in other parts of India.


Amul offers a wide range of dairy products, including milk, butter, cheese, ice cream, and yogurt. The brand is known for its high-quality products and its innovative marketing campaigns. Amul’s most popular product is its butter, which has become a household name in India. The brand also offers a variety of cheese, including processed cheese, mozzarella cheese, and cheddar cheese.


Apart from its dairy products, Amul also provides various services to its customers. The brand has a vast network of milk collection centers, where farmers can sell their milk directly to Amul. This ensures that the farmers get a fair price for their milk, and the consumers get fresh and high-quality milk. Amul also has a chain of retail outlets, where customers can buy Amul’s products directly.

What is the full form of Amul?

Amul stands for Anand Milk Union Limited.

Is Amul an Indian company?

Yes, Amul is an Indian company, and it is owned and managed by farmers in Gujarat.

Why is Amul so famous in India?

Amul is famous in India because it has been able to provide high-quality dairy products at an affordable price. The cooperative model has allowed small milk producers to get a fair price for their milk, and this has led to the development of a sustainable supply chain.

What is the rank of Amul in the world?

Amul is ranked among the top 20 dairy companies in the world, and it is the largest dairy cooperative in India.

What is the most selling product of Amul?

Amul’s most selling product is its butter, which has become a household name in India. The brand is also known for its cheese, milk, and ice cream products.

In which country is Amul famous?

Amul is most famous in India, but it is also popular in neighboring countries such as Bangladesh, Nepal, and Sri Lanka.

Is Amul milk pure?

Amul milk is known for its purity, and the company has stringent quality control measures in place to ensure that its products meet the highest standards.

Is Amul sold in the USA?

Amul products are not widely available in the USA, although there are a few stores that sell Indian dairy products that might carry Amul products.

Why is Amul ice cream called “real” ice cream?

Amul ice cream is called “real” ice cream because it is made with real milk and cream, unlike some other brands that use vegetable oil or other substitutes. This makes Amul ice cream richer and creamier, and it is widely regarded as one of the best ice cream brands in India.

FAQ For AMUL Full Form

Q: What is the full form of AMUL?

A: The full form of AMUL is Anand Milk Union Limited.

Q: Where is AMUL located?

A: AMUL is headquartered in Anand, Gujarat, India.

Q: What is AMUL known for?

A: AMUL is known for its dairy products, including milk, butter, cheese, and ice cream. It is one of the largest dairy cooperatives in the world.

Q: When was AMUL founded?

A: AMUL was founded in 1946.

Q: Who founded AMUL?

A: AMUL was founded by Tribhuvandas Patel and Verghese Kurien.

Q: Is AMUL a government company?

A: No, AMUL is not a government company. It is a cooperative society owned and managed by milk producers in Gujarat.

Q: What is the AMUL cooperative model?

A: The AMUL cooperative model is a system in which milk producers own the company and share in its profits. The model was developed by Verghese Kurien and has been successful in empowering farmers and increasing their income.

Q: What is the slogan of AMUL?

A: The slogan of AMUL is “The taste of India”. It is often accompanied by a cartoon character called the Amul Girl, who has been used in the company’s advertising since the 1960s.


In conclusion, Amul has become a symbol of India’s dairy industry, and it has contributed significantly to the development of the Indian economy. The brand’s success can be attributed to its cooperative model, which has empowered the farmers and enabled them to market their products directly to consumers. Amul’s commitment to quality and innovation has made it a trusted brand among Indian consumers.

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